With international holidays off the thanks to the pandemic, BCF reminded Aussies they’re stuck in the best place on earth during the Australian Summer.
The spots are accompanied by BCF’s much-loved anthem, and show Aussies having a cracking time in Australia’s idyllic landscapes, in contrast to some pretty bleak international locations. As always, the campaign is incredibly BCFing Fun. And it made national, and international news, thanks to a bat sandwich.